We all know that the world of search engine optimization (SEO) is constantly evolving and changing. What once worked ten years ago is likely to generate a huge penalty if applied to a website today. Having read up on and even tested black hat SEO tactics while trying to see what is working and what…
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When it comes to designing a website, it is important to use the cleanest coding tactics available. You do not want to bloat your code with tons of extra lines when you could potentially get everything you were trying to accomplish in just a couple of optimized lines. When your code is bloated and not…
The goal of every website is to achieve some soft of action from the visitor. Whether you are selling products online and are looking for sales, or you offer a service and are looking for leads, each website is built for a specific goal. Many times, people will either build a website themselves, or hire…
We all know how tough it can be to get your website ranked in the top positions within the search engines. Proper search engine optimization (SEO), among other ranking factors typically come into play when it comes to normal website ranking positions. Not long ago, the major search engine providers created a special area for…
If you answered yes to the question in the title of this article, you are not alone my friend. We all had to start somewhere, and even our Search Engine Marketing staff had to learn the ropes once upon a time. In this article, we are going to break down Pay Per Click (PPC) marketing…
Are you looking to boost engagement on your website, increase sales or generate more leads to your mailing list? If you look at what the search engines want from a website, we know that websites should be easy to use and navigate, load as quickly as possible, and provide high quality content that your target…
Your landing page is important to the success of your business. If your landing page is not optimized properly, you could be losing potential customers or sales on products you are promoting. In this article, we are going to cover some quick and easy ways to create a better converting landing page that one would…
I’m sure that you can agree with the statement that ‘your brand is your business’. One of the most important factors in your company is your business name and any branding you have put together over the years. Companies that show a favorable image online tend to attract more customers and retain their existing clientele. …
Using social media to attract new customers and market to your existing clientele has been a growing trend over the past decade. When MySpace was king, big businesses were using that platform to reach out to their customers and it worked great. Fast forward to today and you will see that using social media for…
If you have been following along with our recent blog posts (and we hope you are), you will recall that their are two major elements when it comes to Search Engine Optimization (SEO). The one we have the most control over is known as On Page SEO; whereas, the more difficult area that is more…
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