Search Engine Marketing (SEM) refers to using advertising networks to promote your website.  While Search Engine Optimization (SEO) focuses on getting a website to rank naturally within the various search engines results for keywords,  SEM allows you to bypass the time it can take to get top positions by paying for visibility.  As you have used various search engines and social networking sites, you have probably noticed advertising promoting specific websites.  These advertisements are the heart of Search Engine Marketing.  Creating a highly effective ad campaign is critical to the success of Search Engine Marketing.

Our Search Engine Marketing staff have years of experience putting together effective and cost efficient Pay-Per-Click (PPC) advertising campaigns.  Having used the popular advertising networks such as Google AdWords, Bing Ads, Facebook, and Twitter. Our team knows the ins and outs of each platform and can assist you in targeting the best leads for your business at the cheapest rate.  One might think that keyword research is the only real factor when it comes to an effective and optimized Search Engine Marketing campaign.  While picking out the right keywords is important, their are many other targeting factors that most ad networks will allow you to target.  You can narrow ads down to specific locations that people are accessing the Internet from, and you can also narrow things down by factors such as age and gender.  Their are tons of targeting factors that can be applied when creating a PPC ad campaign and making sure you narrow things down can save you thousands of dollars by only attracting your target audience.

With our Pay-Per-Click advertising campaigns, you will have access to reports detailing statistical data of your campaigns accessible online whenever you want to review them.  If you would like to scale up or down on a specific subset of your campaign you can reach out to us and we can make the change(s) for you.  Our team works closely with you to set a daily budget and ensure that things are performing optimally.  Early on in our campaign setup, we will test what is working and what is not, and make changes accordingly.

Let WebVantage Marketing build you an effective cost efficient Search Engine Marketing strategy.  Using Search Engine Marketing will help you drive targeted traffic to your business while we help you get your website ranking naturally with our Search Engine Optimization and Social Media Optimization experts.  Showing up in those top positions of search results whether paid or naturally will boost your website traffic and your overall business.

Creating a successful Search Engine Marketing campaign requires knowledge of the various ad platforms. Watch the video below to see how our PPC experts can help you build and optimized, highly targeted campaign.